Repositions the first screen
Sharpens the promise, audience fit, primary CTA, and proof so visitors know why to stay.
Static website refresh previews
SiteRefresher
See a stronger version of your existing site before you commit to a full rebuild. SiteRefresher turns stale, mostly-static websites into focused preview concepts built for clearer positioning, better trust, and easier customer action.
- Root
- Crawlable public site
- Previews
- Protected /x/ URLs
- Output
- Static files for review
What it does
A conversion-first refresh without waiting on a full project.
Maps the action path
Reworks sections, forms, and next steps around the customer decision the page has to support.
Ships as a static preview
Produces a fast local build that can be shared at a preview URL without changing the original site.
Who it is for
Best for teams that need direction before production.
Service businesses
Trades, clinics, consultants, studios, and local teams with pages that should generate inquiries.
Founders and operators
People who can judge the offer quickly but need a concrete concept to align decisions.
Mostly-static sites
Marketing pages, portfolios, and landing pages where content structure carries most of the lift.
Refresh process
From existing URL to reviewable concept.
Audit
Review the existing site, audience, offer clarity, friction points, and proof gaps.
Reframe
Shape the above-the-fold message, conversion path, page structure, and trust story.
Preview
Build a static concept under a shareable /x/<site-slug>/ URL for focused review.
Decide
Use the preview to approve direction before committing to implementation scope.
Example preview paths
Previews stay separate from the crawlable root site.
Generated concepts are served under /x/<site-slug>/ so they can be shared for review while CloudFront keeps preview responses out of search.
Placeholder preview
Local Service Refresh
Turn a brochure homepage into a quote-ready service path.
/x/local-service-refresh/Placeholder preview
Clinic Intake Refresh
Clarify the offer, proof, and booking next step before rebuild spend.
/x/clinic-intake-refresh/Placeholder preview
Portfolio Conversion Refresh
Reframe expertise into trust signals and a direct inquiry flow.
/x/portfolio-conversion-refresh/Placeholder preview
Legendary Lawns Fall Cleanup
Preview a quote-ready fall cleanup path for NW Calgary homeowners.
/x/legendary-lawns-fall-cleanup/Contact
Bring one stale URL and one business goal.
Send the current site, the action it should drive, and any constraints that matter. The first useful deliverable is a static preview that makes the direction tangible.